Info

Previously recorded Lunch & Learn Entrepreneurial Speaker Series on Marketing vs Advertising Smackdown: Which Strategy Reigns Supreme by Chief Creative Officer, Mayra Olivarez from Olive Marketing Firm presented at the UTRGV Center for Innovation & Commercialization in Weslaco held on zoom this summer. Click on the video to learn more.

Startups face a number of obstacles when trying to get off the ground, some of which are obvious: funding, customer acquisition, and building your team are just a few. But there’s one barrier that you may not even realize is holding you back, and it’s crucial to the continued success of your business: content. 

Negotiation techniques need to be honed when you’re a small business owner – it may be one of your most important skills as you work to create the most value possible for your startup business.

Raising money for a startup is a long process, but an important one. Securing funding may not be easy, but that doesn’t mean it’s impossible. In order to successfully pitch investors, you’ll need to move through several steps, from concept to pitch deck to the act of pitching itself.

I’ve tried many businesses and side hustles over the past 15 years. I’ve mowed lawns, was a DJ at weddings, negotiated real estate deals, started an e-commerce business, and many others.

A business pitch is a presentation put together to entice an investor or group of investors. The goal of your pitch is to secure funding to proceed with your value proposition so you can take your idea to the market. Remember, the pitch process is about getting investors to back people; it’s not about backing products and markets.

Every successful company starts with a well-thought-out plan. Writing a business plan for the first time can be daunting, but it’s about just writing down what was in your head to start with. It should include both your short-term and long-term ambitions.